Every facet of a business’ operations poses a potential risk – including the marketing operations. However, most marketers aren’t trained to view their work in terms of risk, which poses a risk in and of itself. This article from Yahoo! Small Business Advisor discusses the risks associated with social media marketing. While the list provided is by no means exhaustive, these risks can be applied across the spectrum of marketing activities, not just to social media:
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I encourage risk managers to include your marketing operations, and all other areas of your organization, in your overall risk management process. And I urge marketers to educate yourselves on the risk factors associated with your work. It is always important to weigh any potential exposures to loss with the possible rewards or return. Working with a risk management consultant, like The ALS Group, on a comprehensive risk management assessment will help identify all areas of risk within your business – including the marketing operations. After all, the more aware you are of the risks, the better equipped you will be to handle them.
Click here to request more information about The ALS Group or to learn more about conducting a risk management assessment for your organization.
