Privacy Policy and Terms of Use
Effective Date: July 1, 2026 — replaces the version last updated 11/17/2016
The ALS Group (“ALS,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website. This Privacy Policy and Terms of Use (“Terms”) govern your access to and use of thealsgroup.com and any other websites we operate that link to these Terms (collectively, the “Site”). By using the Site, you agree to the practices described below. If you do not agree, please do not use the Site.
Privacy Policy
1. Scope of This Policy
This Privacy Policy describes how ALS collects, uses, discloses, and protects personal information collected through the Site. It applies to visitors located in the United States, the European Economic Area (“EEA”), and the United Kingdom (“UK”). It does not apply to information we collect offline (e.g., in person, by phone, or through paper forms) or to information collected by third-party sites we do not control.2. Information We Collect
We collect the following categories of information when you interact with the Site:- Contact and identification information you provide, such as name, email address, mailing address, phone number, company, and job title.
- Information submitted through contact forms, newsletter sign-ups, or requests for information about our services.
- Employment application information, if you apply for a job through the Site (e.g., resume, employment history, education).
- Technical and usage information collected automatically, including IP address, browser type, device identifiers, operating system, referring/exit pages, and pages viewed, collected via cookies and similar technologies (see Section 4).
- Information from advertising cookies/pixels, such as Google Ads and Meta (Facebook/Instagram) pixel, which may include browsing behavior on and off the Site used for ad measurement and retargeting.
3. How We Use Information
- To respond to inquiries and provide information about our services.
- To send newsletters, updates, or marketing communications you have opted into, and to allow you to opt out at any time.
- To evaluate employment applications.
- To operate, maintain, secure, and improve the Site.
- To measure and optimize advertising, including through Google and Meta advertising tools.
- To comply with legal obligations and protect the rights, property, or safety of ALS, our users, or the public.
4. Cookies and Tracking Technologies
The Site uses cookies and similar technologies (such as pixels and tags) for the following purposes:- Strictly necessary cookies — required for the Site to function.
- Analytics cookies (e.g., Google Analytics) — help us understand how visitors use the Site.
- Advertising cookies/pixels (e.g., Google Ads, Meta Pixel) — used to measure ad performance and show relevant ads on other sites; these may be considered “sharing” of personal information for cross-context behavioral advertising under California law (see Section 8).
5. Legal Basis for Processing (EEA/UK Visitors)
If you are located in the EEA or UK, we process your personal information on the following legal bases under the GDPR/UK GDPR:- Consent — for marketing emails and non-essential cookies/advertising pixels.
- Legitimate interests — for site security, analytics, and improving our services, where those interests are not overridden by your rights.
- Contract — where necessary to respond to a request you have made (e.g., a service inquiry).
- Legal obligation — where we must retain or disclose information to comply with law.
6. How We Share Information
We do not sell your personal information. We may share information with:- Service providers who perform functions on our behalf (e.g., email delivery, web hosting, analytics, advertising platforms), under confidentiality and data protection obligations.
- Advertising partners (Google, Meta) in connection with ad measurement and retargeting, as described in Section 4.
- Professional advisors, regulators, or law enforcement where required by law or to protect our rights, property, or safety, or that of others.
- A successor entity in connection with a merger, acquisition, or sale of assets.
7. International Data Transfers
ALS is based in the United States. If you are located in the EEA or UK, your information will be transferred to and processed in the United States, which may not have data protection laws equivalent to those in your jurisdiction. Where required, we rely on appropriate safeguards for such transfers, such as the EU Standard Contractual Clauses or the UK International Data Transfer Addendum.8. Your Privacy Rights
California Residents (CCPA/CPRA) If you are a California resident, you have the right to: know what personal information we collect, use, and disclose; delete your personal information (subject to certain exceptions); correct inaccurate information; and opt out of the “sharing” of your information for cross-context behavioral advertising (which includes our use of advertising pixels described in Section 4). We do not sell personal information for money. To exercise these rights, contact us using the information in Section 15. We will not discriminate against you for exercising these rights. EEA/UK Residents (GDPR/UK GDPR) If you are located in the EEA or UK, you have the right to: access the personal information we hold about you; request correction or deletion; restrict or object to processing; request data portability; withdraw consent at any time (without affecting prior lawful processing); and lodge a complaint with the UK Information Commissioner’s Office or your EU member state’s data protection authority, as applicable. To exercise these rights, contact us using the information in Section 15. All Users You may unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.9. Do Not Track and Global Privacy Control
Some browsers offer a “Do Not Track” (DNT) signal or Global Privacy Control (GPC) signal. ALS honors GPC signals as an opt-out of sharing for California residents, consistent with CCPA/CPRA requirements. We do not otherwise respond to browser DNT signals.10. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to respond to your inquiries, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.11. How We Protect Your Information
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. Access to personal information is restricted to personnel who need it to perform their job functions. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.12. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13, consistent with the Children’s Online Privacy Protection Act (COPPA). If we learn we have inadvertently collected information from a child under 13, we will delete it promptly.13. Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Effective Date” at the top of this page indicates when it was last revised. Material changes will be posted on this page; your continued use of the Site after changes take effect constitutes acceptance of the revised Policy.15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:- Email: info@thealsgroup.com
- Mail — New Jersey: 175 Main St, Woodbridge, NJ 07095 — Tel: +1-732-395-4250
- Mail — Florida: 1800 NW Corporate Blvd, Ste 202, Boca Raton, FL 33431 — Tel: +1-561-437-0024